A New Mantra

Apple has given technical communicators a new mantra.

The Apple slogan is: There’s an app for that, to market the fact they have an app for everything and then some, for their ubiquitous iPod touch and iPhones.

Our new slogan should be: There’s a doc for that, to market the fact that we can create a document for anything.

Driving a car?
There’s a doc for that.

Assembling a table?
There’s a doc for that.

Launching the space shuttle?
There’s a whole bunch of docs for that.

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