Salt Sugar Fat: How the Food Giants Hooked Us is remarkable exposé on the food industry written by Pulitzer Prize-winning author Michael Moss. The processed food industry is a monster, with over a trillion dollars a year in sales. Sugar, salt and fat are together more addictive than any one of these ingredients alone. Moss describes in great detail how the food industry systematically manipulates these three ingredients to get consumers hooked on their products. As a result, many North Americans are obese and have multiple health problems, including an increase in the occurrence of diabetes in children.
Food scientists use cutting-edge technology to calculate the “bliss point” of their products. This is the precise ratio of sugar, salt and fat that the body is programmed to seek out and is combined in such a way as to make the food very tasty.
Documentation does not contain any food ingredients, but can be sweet, salty, or fat. Sweet documents are ones with much style, but little substance. They are dripping with exotic and unreadable fonts. They have dreadful colour schemes, such as a bright red font on a deep purple background. They may have endless animations or even sound, further distracting the reader from obtaining the pure information they require. They are a sugary and sticky mess, dripping with confusion and disorder.
We all know that salty food makes us thirsty. Salty documents are ones that make the reader thirst for more information. They do not answer the questions that the reader was asking, or only partially answer them. They may answer the question but in an unclear way. They may have the information the reader seeks but are structured in such a way that the reader cannot find it. Salty documents leave a bad taste in the reader’s mouth.
Fat documents are bloated. They contain too much information and too many words. They are over-documented, over-engineered and over-worked. They are a 200 page user guide when a 6 page quick-start guide would have sufficed. They are often written by engineers and marketers who have no concept of minimalism. Instead, they practice “maximalism”, the deranged belief that more words are better than fewer. The only cure for this disease is systematic and ruthless editing, along with a healthy dose of self-control.
Sugar. Salt. Fat. What type are your documents?